Together with our sister agency Grappa, we have conducted a survey into the marketing effectiveness of Facebook campaigns among more than 50 retail and leisure centres across the UK. Among the findings, we established a metric that enables shopping centres and leisure schemes to determine the effectiveness of their Facebook marketing. The metric uses the square footage of the scheme to establish a median baseline for Fan numbers.

It enables any scheme to determine its optimal number of Fans based on a metric of 1 sq ft to 0.2% Fans. Therefore, a 100,000 sq feet scheme should expect to have 200 Fans. mehr >>

Nike Grid pioneered a new type of social media meets real world game by encouraging Londoners to accrue points and earn rewards by running between phone boxes in specific postcodes in the capital and share their experiences on social media.

The game took place twice last year: first as a one day event around the London Marathon and then as a 15-day challenge in October/November. More than 12,500 miles were clocked up in the latter game, as runners hot-footed between 200 BT phone boxes across 48 postcodes comprising the Nike Grid game board. Virtual and real awards were given to individuals and teams who clocked up high scores and unlocked hidden elements in the game. Nike Grid too earned industry awards for pushing the boundaries of marketing. mehr >>

If you gave your employees one day to work on any project or idea that they had to make your business more responsible, the chances are that you’d get a whole load of ideas and stuff done that would go way beyond the things that you instruct them to do.

Why not try it, then? We think we’ll give it a go! After all we can make the world a little bit better…or as Steve Jobs would say ‘make a ding in the universe.’ mehr >>